n today’s episode, we talk about marketing and advertising — and why the real goal hasn’t changed in 50+ years: get people to notice you, remember you, and buy from you.

I start with a brilliant story from the advertising world: a daring Guinness pitch designed to prove one thing — if you want the account, you have to be unforgettable. That story leads into the bigger lesson for every business owner: standing out isn’t about spending the most money — it’s about being clever, consistent, and memorable.

We cover why marketing can feel like “a shotgun approach” (sometimes you hit the right person at the right time, sometimes you don’t), and why big numbers like webinar sign-ups or followers don’t always translate into sales.

You’ll also hear practical ways to market on a small budget:

• Where your customers eat, drink, shop and wait
• Why local marketing still works (hairdressers, barbers, takeaways, posters, leaflets)
• How to test small ad budgets on social media without burning cash
• Why your message, slogan, and brand cues matter more than the platform
• Why it’s smart to study competitors and copy what’s already working (then improve it)

If you want more customers and better results from marketing, this episode will help you stop guessing and start focusing on what actually works.

Mark Beggs is a dyslexic entrepreneur, author, and business mentor with over 30 years of experience in business. He is the co-author of several business and entrepreneurship books and also writes dyslexic-friendly children’s books to help young readers build confidence and a love of learning.

Mark runs a daily morning business show where he shares practical insights on entrepreneurship, leadership, and buying and growing businesses. Through his work with Minds Eye Education, he helps individuals and organisations understand neurodiversity and unlock the strengths that come with different ways of thinking.

You can contact me on [email protected] or via www.mindseyeeducation.com

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