On this episode of The SaaS CFO Podcast, Ben Murray welcomes Matt Blumberg, CEO of Markup AI, to discuss his remarkable journey through the tech startup world. With over two decades of leadership experience—including building moviefone.com, scaling Return Path to $100 million in revenue, and leading executive search disruptor Bolster—Matt Blumberg brings a wealth of insight into startup growth, business transformation, and adapting to evolving technology. 

In this conversation, Matt Blumberg shares the story behind Markup AI, a company redefining how businesses safeguard their content using AI-powered “content guardian agents.” He discusses the recent rebranding from Acrolinx, the impact of large language models on both product and customers, and their transition into a new API-first, consumption-based business model. Listeners will hear lessons about navigating private equity ownership, fundraising for transformative pivots, and crafting multi-pronged go-to-market strategies—from enterprise sales to developer-driven adoption. 

Tune in for an honest look at leadership, innovation, and what’s next for Markup AI in the dynamic world of SaaS and AI content management. 

Show Notes:  

00:00 "AI Guardian for Perfect Content" 

03:51 Acrolinx's AI Evolution 

09:33 "Defining AI Content Guardians" 

11:18 Private Equity Risks in Mid-Market 

13:57 AI Adoption Strategies in Enterprises 

18:44 "AI Growth and Rebrand Focus" 

Links: 

SaaS Fundraising Stories: https://www.thesaasnews.com/news/markup-ai-raises-27-5-million-in-funding 

Matt Blumberg’s LinkedIn: https://www.linkedin.com/in/blumbergmatt/ 

Markup AI’s LinkedIn: https://www.linkedin.com/company/markupai/ 

Markup AI’s Website: https://markup.ai/ 

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