The Branding Laboratory

Marla Ballard on Moving Beyond Ego and Stepping Into Purpose


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In this milestone episode, Deevo sits down with Marla Ballard, CEO of You2Shine, to explore the deep work of healing trauma, embracing authenticity, and stepping fully into who you were meant to be.

Marla opens up about her journey from sales and entrepreneurship to becoming a leader in quantum personal development—a path recognized by Forbes in 2024. Together, they dive into:

  • Why we carry hidden patterns and blind spots
  • The difference between ego-driven ambition and purpose-driven ambition
  • How worthiness and vulnerability shape true leadership
  • The power of universal laws and spiritual alignment
  • Why “You Matter” is more than a message—it’s a movement


This conversation is raw, soulful, and filled with real talk about identity, healing, and creating impact. If you’ve ever struggled with worthiness, authenticity, or the tension between ambition and meaning, this episode will resonate deeply.

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The Branding LaboratoryBy Deevo Tindall