It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream.

See omnystudio.com/listener for privacy information.

See omnystudio.com/listener for privacy information.

It doesn’t want you to stop using nicotine; it just wants you to use its IQOS vaping device to get it into your bloodstream. See omnystudio.com/listener for privacy information. See omnystudio.com/listener for privacy information.

Marlboro maker Philip Morris wants you to stop smoking its cigarettes

<p>Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.</p>

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Marketing and Advertising practitioners discuss what's hot and what's not in the world of brand communications.

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Marlboro maker Philip Morris wants you to stop smoking its cigarettes

Marlboro maker Philip Morris wants you to stop smoking its cigarettes