Infinite Sights

Marline Henin on Strategic Empathy and Rethinking Modern Marketing


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Toronto-based strategist Marline Henin is helping companies grow by trading hype for clarity. Through her concept of “strategic empathy,” she guides brands to listen better, speak simply, and connect with people beyond data points. From voice search to inclusive messaging, her work blends intuition with insight to make marketing more human—and more effective.

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