According to Statistica the spending on advertising worldwide has been increasing steadily and is expected to reach almost 550 billion U.S. dollars in 2017. With a over half a trillion dollars annually being focused towards brands reaching their audiences it isn’t hard to say that there is a lot of room for businesses to improve and service these various ventures.

In today’s episode of Block Party, we welcome Dan Pantelo. Dan is a salt of the earth New Yorker who started in sales. After earning his stripes in SEO and his clients some money with some well placed ad dollars, he turned his sights onto the world of marketing technology. Through his company MarPipe, Dan has managed to pioneer a new protocol towards the digital marketing industry utilizing machine learning and raising efficiency values through their completely data driven approach. As he explains, this is far from the archaic practices in the current marketing world. He plans to make a big splash on the scene and already has for his current clients. This is the MarPipe episode.

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