Marquee Search sits down with Matt Farrell, a top sports marketer in the Olympic movement currently working in the golf industry, to gain leadership insights and inspiration.  

0:38– Introduction 

2:17 – How a 20 year career in the Olympic movement is born 

3:36 – What does the Executive Director of World Long Drive and General Manager of Alternative Golf for the Golf Channel do? 

6:12 – Impact of global economy on the Golf Channel's long term plans for Alternative Golf 

6:38 – Real talk about the differences of working at a National Governing Body vs. an entrepreneurial division of a global media company 

9:07 – “Stealth bomber” idea around creating new events and programming 

10:23 – Building relationships and selling ideas internally at matrixed organization vs just telling a subordinate what to do 

11:02 – Matt’s 6th sense of when to shift career gears on three separate occasions 

12:00 – How a sports information guy taught himself new skills to drive his career forward 

13:43 – How Matt realized the value of having revenue driving skills 

15:31 – The importance of culture for leaders at the Golf Channel to navigate the global health crisis 

17:40 – How Matt felt about work from home before the pandemic 

19:14 – How Matt is keeping his edge during the pandemic in such a competitive industry 

21:15 – How Matt misses the structure of the sports schedule 

23:43 – What Matt is consuming these days 

25:45 – What would Matt be doing if he wasn’t working in sports 

26:52 – The career advice Matt received on the golf course from his mentor that inspires him to this day 

28:55 – How his former boss modeled how to handle disagreement 

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