As an SVP at Marriott International, Julius W. Robinson is the global brand leader for Marriott Hotels and Sheraton Hotels & Resorts, two iconic brands. He explains why it takes a lot more than a slick advertising campaign to create a world-class “brand.” It’s about creating emotional connections and guest experiences that will inspire customers to make a brand their own.

Listen to this episode to learn:

• What goes into being one of the “Most Innovative” companies in the world

• Why personalization -- and experimenting with guest room innovations -- is the future of hospitality

• How two former competitors, Marriott Hotels and Sheraton Hotels & Resorts, are now complementing each other under one corporate umbrella

• Lessons in leadership from Julius’ 25-year career at Marriott International