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Marrying Metrics to Combat Mobile Ad Fraud, Industry Challenges and Scaling A Network with Erin Cole, Head of US Partnerships @ TAB
In today's podcast, we get some insightful knowledge from Eric Cole, Head of US Partnerships for TAB, on helping run four mobile ad networks and seeing the various stages through out.
From AdPerio, to AdAction, BlueTrackMedia onto TAB which was recently acquired by PIA in Germany (1200 staff, $400m rev).
We hear her discussions surrounding mobile fraud, and how they combat with a marriage of 3rd party and in-house built tools, some of rules for customizable thresholds and variables looked at: CTIT / IP address / carrier / user agent, along with post-install metrics.
Which ad formats do the best (video + end cards, playables and interstitials) and thoughts on rewarded video (good brand safe format). And her thoughts on mobile industry challenges today (lots of distrust), favorite attribution partner (adjust), and how they used micro-influencers in Germany to gain a 15% lift for a campaign.
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By ThalamusIn today's podcast, we get some insightful knowledge from Eric Cole, Head of US Partnerships for TAB, on helping run four mobile ad networks and seeing the various stages through out.
From AdPerio, to AdAction, BlueTrackMedia onto TAB which was recently acquired by PIA in Germany (1200 staff, $400m rev).
We hear her discussions surrounding mobile fraud, and how they combat with a marriage of 3rd party and in-house built tools, some of rules for customizable thresholds and variables looked at: CTIT / IP address / carrier / user agent, along with post-install metrics.
Which ad formats do the best (video + end cards, playables and interstitials) and thoughts on rewarded video (good brand safe format). And her thoughts on mobile industry challenges today (lots of distrust), favorite attribution partner (adjust), and how they used micro-influencers in Germany to gain a 15% lift for a campaign.