B2B Continuum Gaps podcast

Marshall Kirkpatrick: Earn Your Way


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In which Marshall discusses the marketplace gaps that are bugging him the most these days and what he’d like us to do to close them:

  • Middling Content: “Good enough is not good enough.”
  • Serious practitioners don’t have time for social. “Not true,” says Marshall.
  • Perception that the best Influencer Marketing is pay for play. “Such a disservice.”

All links in the podcast can be found at maureenblandford.com/marshallkirkpatrick

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B2B Continuum Gaps podcastBy Maureen Blandford