Marta Ordeig is a filmmaker and entrepreneur traveling between Silicon Valley and Barcelona. In 2016 she founded Garage Stories, a content lab where she gathers creatives minds from various background to co-create and explore the possibilities that emerging technologies are bringing into the table and take an active part in shaping the future of entertainment. In this episode Pieter and Marta talk about how her idea generation methodology makes sense for XR projects and about her collaboration with prominent film festivals.