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MarTech 8000 (Part 2) and How To Survive in the Jurassic Parc of Dazzling IT Solutions featuring Peter O´Neill
In this second part of this coffee talk on marketing technology Uwe and Peter talk about the future of Martech driven by Apps, Citizen Developers, and - among many other topics - newly emerging MiddleWare as part of the Marketing Orchestration discussion. Peter O´Neill recommends to follow the "Shopping Mall" strategy for defining and deploying a perfect MarTech stack. Tune-in, find out what this means and enjoy.
The MarTech 8000 article in the book provides much more such as a three step process model for developing a sustainable, solide, bullet-proven MarTech Stack for your organissation.
Happy Listening!
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By B2B Marketing GuidebookIn this second part of this coffee talk on marketing technology Uwe and Peter talk about the future of Martech driven by Apps, Citizen Developers, and - among many other topics - newly emerging MiddleWare as part of the Marketing Orchestration discussion. Peter O´Neill recommends to follow the "Shopping Mall" strategy for defining and deploying a perfect MarTech stack. Tune-in, find out what this means and enjoy.
The MarTech 8000 article in the book provides much more such as a three step process model for developing a sustainable, solide, bullet-proven MarTech Stack for your organissation.
Happy Listening!