In this episode of The Martech Effect Frans and Roel explore the different definitions for Martech (or Marketing Technology) and stumble upon some remarkable findings!

Hosted by: Frans Riemersma & Roel Seegers

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Links and Show Notes

Techopedia: ‘Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.’

Martech Today: ‘Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is technologically-based. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to achieve marketing goals and objectives.’

MerlinOne: ‘Software and tech tools marketers leverage to plan, execute, and measure marketing campaigns.' -- Further, on Martech Stacks: 'A complete MarTech Stack should address every stage of the marketing cycle: attracting, engaging, converting, managing, and understanding your target customer. Some of the most common tools and technologies in the MarTech Stack include: Digital Asset Management (DAM), Analytics Tools, Lead management, CRM, Marketing Automation, CMS, Social Media Management.'

Martech Mentioned:

Trello - www.trello.com

HubSpot - www.hubspot.com

Slack - www.slack.com

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Get in touch with Roel & Frans on twitter: @roelseegers / @fransriemersma