In this episode of That Martech Girl, Rachel Gray sits down with Sarah Cascone, a marketing executive who shares her unexpected journey into the Martech industry and the lessons she’s learned along the way. Sarah opens up about how building a personal brand helped her overcome imposter syndrome, why strategy should always come before shiny tools, and how she evaluates Martech that actually drives results.

She also dives into the real opportunities with AI, beyond the buzzwords, highlighting use cases like competitive intelligence and CRM automation that give sales teams back valuable time. Plus, Sarah shares her leadership playbook for marketers: carve your own non-linear path, anchor yourself with a personal brand, and choose tools that remove friction instead of adding complexity.

Don’t miss this conversation packed with practical advice for staying ahead in Martech.

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