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This is an introduction to what a martech stack is, what should be considered when designing one for your company and some of the associated roles you may need to execute a successful Omni Channel strategy.  Feel free to check out this blog post to see more of what I'm discussing on this brief audio. 

https://www.optimizely.com/optimization-glossary/marketing-technology-stack/

Intro segment credit: Tony "Ticked off Vic" Dibitetto "Who wants Cawfee?" Audio find him in Instagram and Youtube!