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Martin Glenn at Tuning In Back to Business
The former PepsiCo President and past CEO of Walkers, Birdseye and The FA discussed the vital role of marketing in tough times, how marketing has a perception problem and how insights helped the England football team re-capture the nation's hearts.
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By Radiocentre - See Radio DifferentlyThe former PepsiCo President and past CEO of Walkers, Birdseye and The FA discussed the vital role of marketing in tough times, how marketing has a perception problem and how insights helped the England football team re-capture the nation's hearts.