This week I had the opportunity to sit down with one of the world's leading branding experts, and author of 7 New York Time's Best Sellers - Martin Lindstrom. 

The Lindstrom Company today is the world’s leading brand & culture transformation group, operating across five continents and more than 30 countries. 

Martin shares his thoughts on what has gone wrong with the Weight Watcher's re-branding failure and gives some ideas on how they can turn it around. 

What's the difference between a Brand and a Trust Mark?

What can hotel spas learn from religions in terms of branding?

These questions and many more will be answered in this episode.

You don't want to miss it!

To learn more about Martin Lindstrom - https://www.martinlindstrom.com/

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