In Episode 28 of The Page 2 Podcast, hosts Jacob Stoops, Jeff Louella, and guest co-host JR Oakes sit down with Martin Splitt, Developer Advocate at Google, for a wide-ranging and deeply transparent discussion on how search really works, the limits of Google’s communication, and the complexity behind “simple” answers in SEO.
This episode delivers:Â
• Martin’s journey from developer burnout to Googler to public-facing web platform advocate
• The truth behind SEO errors in Search Console—especially “Other” and “Redirect” errors
• The myth of SEO autopilot, broken rendering, and JavaScript horror stories
• AMP: Google’s real position, personal vs official takes, and use cases in 2025
• Behind the curtain at Google: infrastructure, testing systems, indexing scale
• Martin’s framework-agnostic approach to building performance-minded websites
• How Search Console testing tools differ from live indexing behavior
• An honest look at criticism, burnout, heat from the SEO community, and how Martin handles it all
• The evolution of Googlebot and the problems with simplifying SEO answers
• Why developer experience matters—but user experience must win
• Oh—and the backstory behind Martin’s now-iconic hair
This episode doesn’t just teach SEO—it helps demystify the people behind the platforms we rely on daily. It’s technical, personal, hilarious, and packed with advice for SEOs, developers, and digital leaders.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
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By Jon Clark, Joe DeVita
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In Episode 28 of The Page 2 Podcast, hosts Jacob Stoops, Jeff Louella, and guest co-host JR Oakes sit down with Martin Splitt, Developer Advocate at Google, for a wide-ranging and deeply transparent discussion on how search really works, the limits of Google’s communication, and the complexity behind “simple” answers in SEO.
This episode delivers:Â
• Martin’s journey from developer burnout to Googler to public-facing web platform advocate
• The truth behind SEO errors in Search Console—especially “Other” and “Redirect” errors
• The myth of SEO autopilot, broken rendering, and JavaScript horror stories
• AMP: Google’s real position, personal vs official takes, and use cases in 2025
• Behind the curtain at Google: infrastructure, testing systems, indexing scale
• Martin’s framework-agnostic approach to building performance-minded websites
• How Search Console testing tools differ from live indexing behavior
• An honest look at criticism, burnout, heat from the SEO community, and how Martin handles it all
• The evolution of Googlebot and the problems with simplifying SEO answers
• Why developer experience matters—but user experience must win
• Oh—and the backstory behind Martin’s now-iconic hair
This episode doesn’t just teach SEO—it helps demystify the people behind the platforms we rely on daily. It’s technical, personal, hilarious, and packed with advice for SEOs, developers, and digital leaders.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
Follow Jon Clark
Â
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