Martin Stenke, Co-Founder at Infunnel - Using Personas and Maturity Scales in Customer Success

Customer Success doesn’t always have to be called “customer success” for it to be an integral part of your companies values and responsibilities of each of your team members. At Infunnel - a Swedish marketing automation consultant agency - they don’t have a team with the title “Customer Success,” but their team is incredibly invested in helping their clients reach their full potential and the foundations of customer success are in their DNA.They have developed a customer maturity scale and personas that help them better help their customers reach their desired outcomes, and bring in the right type of customer.