Martin Woolley is CEO of The What’s Possible Group, a London-based marketing group focused on growing dynamic emerging brands. Martin tells why he embraces making mistakes and the power of black box thinking, why he likes the Goffee and Jones culture model, why he’d say no to Coca Cola (and most other large companies) as a client, why he believes agencies are in the client happiness business, why he emphasizes passion, inquisitiveness, caring and knowledge with his team, and he even recommends a great indie rock band that everything should be listening to!

Martin Woolley LinkedIn

What’s Possible Group Website

Black Box Thinking, a book by Matthew Syed

The Hold Steady Band