In this episode of The Nativa Podcast, we collected insights regarding which superheroes multicultural consumers are interacting with. We compared the conversation surrounding Marvel and DC titles, gathering conversations about all industries that these comic brands take part in. The discussions analyzed by the O.Y.E. social listening tool held excitement for upcoming movies and shows, fan-favorite characters, as well as others who were enjoying playing the newest video game from Marvel. Join us for an exploration of the multicultural consumer in regards to top comic brands.

Like what you see? download the free short study here: https://oyeintelligence.com/project/whos-winning-the-comic-book-rivalry-marvel-vs-dc-a-social-listening-analysis/

Want to watch instead? Videocast is here! https://www.youtube.com/watch?v=ET_pqKipeBs&t=175s