Last episode I talked about how Marvel tells a good story. You may think, of course, they tell a good story, they produce comic books and movies which are at the heart storytelling mediums. In order to have incredible success in either you need to be a master at storytelling.  Sure you can be a mediocre storyteller and wow audiences with visuals in both mediums, however for truly great success and fan loyalty you need a solid story to go with it. Marvel has a good overall track record of telling good stories, even their worst films had an okay story that still kept them from being a total financial failure.

Other movies and other franchise with amazing visuals have often failed due to a bad confusing or mediocre story.  Even some Marvel movies outside of the MCU have suffered this fate.

You may ask, “how does any of this apply to me the small business Entrepreneur?” That is a good question and this is how.

Now there are many, many reasons for this amazing achievement, and you can find a lot of articles that go into the details of opening days, amount of theaters available, etc.  However, I am going to focus on something I have not seen one of these writers talk about. That is the value that Marvel has created as a brand.