In April of 2019, Marvel Studios released its highly anticipated movie “Avengers: Endgame.” It hit the box office like a nuclear bomb. It broke or shattered over 144 records in 6 days, and its final gross was $2.796 billion making it the highest grossing film of all time. (Not adjusted for Inflation)

Now there are many, many reasons for this amazing achievement, and you can find a lot of articles that go into the details of opening days, amount of theaters available, etc.  However, I am going to focus on something I have not seen one of these writers talk about. That is the value that Marvel has created as a brand.