Mary Adams founded Smarter Companies to focus on intangible capital management in a way to address what she calls the two mega-trends impacting all organizations – 1) Rise of knowledge economy and 2) the urgency of social and environmental sustainability. Ms. Adams has promoted multi-capital models to bring long-term thinking to the private company market. Ms. Adams is the co-author of “Intangible Capital: Putting Knowledge to Work in the 21st Century Organization” and has been published widely.  Ms. Adams advocates a multi-reporting approach to driving profits and performance, which makes her a perfect fit for the ALN, which wants to increase discussion and understanding about intangible asset management.