Mary Bowling of Ignitor Digital and LocalU and Kelsey Jones of SEJ discuss local SEO and what businesses should be focusing on first when it comes to optimizing for their local presence. Kelsey and Mary also discuss how the new voice and mobile search technology influences local SEO and what review sites businesses should be focusing on. Finally, Mary and Kelsey speak about content marketing for local SEO and what type of content is going to bring customers to your website.