Done Deal Podcast Show

Mary Grace Scully: Unpacking UGC Marketing Trends & Technology's Creative Revolution

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Tinashe Chaponda and Tonje Bakang welcome Mary Grace Scully, Director of Growth Marketing at the online shopping startup Locker onto the show to discuss UGC marketing. Mary Grace covers the past and present state of UGC, as well as how it can be leveraged by talent managers for partnerships with brands. They also explore its effect on creative technology.


Done Deal Podcast Show is supported by our founding sponsors:

  • OnScale is a dedicated CRM platform designed for talent managers, aimed at amplifying your sales and accelerating your business growth. It equips you with shareable online media kits, in-depth creator analytics, and intuitive project management tools, making campaign execution and talent management a breeze. With OnScale, managing your agency becomes more efficient and effective than ever.
  • Sosani Studios is committed to empowering talent managers and creators by securing brand funding for their video projects. We leverage our unique PIIC strategy – Passion-Integrated Influencer Campaigns, which synergistically combines creators' passion with brand objectives, to deliver impactful and engaging content. With Sosani Studios, securing the right funding becomes a creative and rewarding journey.


    TIMESTAMPS

    • [00:01:11] UGC marketing impact on technology.
    • [00:03:11] User Generated Content.
    • [00:08:55] Leaving proof of brand advocacy.
    • [00:10:27] Influencer marketing insights.
    • [00:13:27] Measuring creator performance.
    • [00:17:45] Female micro-creator challenges.
    • [00:20:19] Creative technology impact on UGC.
    • [00:23:38] Monetizing free creative technology tools.
    • [00:29:11] AI-generated content and transparency.
    • [00:31:07] Authenticity in content creation.
    • [00:33:55] Influencer marketing strategy.


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      Done Deal Podcast ShowBy Tonje Bakang, Tinashe Chaponda