Marylou Tyler, a sales process expert and author of the book Predictable Prospecting, was a recent guest on B2B Nation. We discussed the three main buckets of sales leads, how to start effective conversations with leads, effective cold calling and prospecting techniques, how technology affects cold calling, and more!

Marylou Tyler: Cold Email and Call Prospecting Aren't Dead

B2B Nation is a podcast from TechnologyAdvice that shares expert opinions and advice for B2B marketing professionals. Listen along as TA's Demand Gen Director, Mike Pastore, sits down with entrepreneurs, CEOs, and B2B marketing thought leaders to to understand their challenges and talk about what's working for their organization.

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Marylou Tyler: Cold Email and Call Prospecting Aren't Dead

Marylou Tyler: Cold Email and Call Prospecting Aren't Dead