How do you stand-out in a consulting market crowded with global experts and world-class solutions? With a story. But not just any story. One that demonstrates that you understand your clients' unique challenges and aspirations, and have a vision of a shared journey to create success on their terms.

That's what Maryn Wallace and her colleagues of Deloitte – one of the world's top consulting firms – are doing for clients across Canada, with surprising results. Not only are they building trust and relationships with their customers, but they're also shifting their own work culture to become more collaborative, creative and client-centric.

In this episode, Maryn shares her discovery of story design at the THNK School of Creative Leadership, and walks us through her process to bring it into her customer development work at Deloitte. Along the way, she describes the story template she uses (introduced to her by Deloitte Partner Stephen Brown), and highlights the transformational impact this seemingly simple shift in workflow has had on both customer outcomes, and the performance of teams across the organization. 

Maryn also shares her advice for those who want to bring story design into their own workplaces – and wraps up the episode with a tease for her next big story project.

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