What if business wasn’t just about growth, but about giving?

In this episode, Leonora sits down with Masami Sato — visionary entrepreneur and founder of B1G1 — to explore a new kind of business paradigm: one rooted in generosity, play, and authentic purpose.

Masami shares her journey from a young backpacker navigating the world without language, to becoming the heart behind a global giving movement. She reflects on the moments that shaped her — the chaos that became clarity, the vulnerability that revealed connection, and the surrender that unlocked her true path.

Together, Leonora and Masami dive into:

• The power of letting go — and what opens when we do

• A metaphor that changes everything: life and business as a game

• How to make giving part of your everyday work (no matter how small you start)

• Why business can (and must) be a vehicle for joy, kindness, and collective good
  

This episode is a gentle yet galvanising reminder: you don’t need to have it all figured out to make an impact. You just need to begin — with one small, intentional act.

Join us on Substack for further episode integrations: https://nowbeyouglobal.substack.com/

Learn more about Masami’s work: https://www.b1g1.com