This morning, I thought I lost my eyelash curler and ran around my room in panic for a good 15 minutes: That’s how personally invested I am in eye makeup. But it seems the industry may not agree. According to a report by Business of Fashion, mascara sales are slowing down as lash tinting and extensions have gained popularity. Newer and successful makeup brands like Fenty Beauty and KKW Beauty don’t even sell mascara, since it is so time-consuming and expensive to produce.