Brain vs Bot Podcast

Mascots Gone Mad: Reinventing Brand Icons | Brain vs Bot


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In this bold and bizarre episode of Brain vs Bot, your hosts dive into the wild world of mascots—those cheerful, creepy, or confusing characters that represent our favourite brands. But instead of Ronald McDonald or the Michelin Man, we're talking fresh faces. Very fresh.


One host pitches a charming crouton with a French accent. The other unleashes a literal rock that becomes an international wellness icon. And Rita? She builds the perfect mascot from code—optimised for brand recognition, viral appeal, and minimal emotional labour.


Will the humans win with charm and nostalgia, or will Rita's data-driven mascot take the marketing crown? Grab your branded stress ball and tune in.

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Brain vs Bot PodcastBy Neil & Jon