This dude named Abraham Maslow is the author of a pyramid every marketer should know intimately, hence why Rachel thinks he just might have been an excellent marketer (if, you know, he wanted to). 

In this episode of marketingXP, get the rundown of every tier of Maslow's Hierarchy of Needs, why each tier matters to your audience (and thus to you), and how our marketing can message to multiple needs when we're guiding our hero into the solution they need. 

The tool tip for this week is a resource for managing your international and domestic banking, especially those pesky invoices and payments. Visit wise.com to give it a whirl!

All this and more can be yours by visiting the marketingXP podcast page at But Wait, There's Moore. For the transcript, power-up executive-ready slide, and our topic suggestion form, head right to the episode page.