Mass communication, which is what we do, is not easy. We just make it look that way (ThyGap - Subscribe, and Share). 

A true observation from one of our listeners about how we treated certain topics on the podcast, kicked off a 'curious' exploration into just why mass communication is not easy. The intent of the creator being one thing, while the aptitude of the viewer being a whole other thing in itself. We look at examples in pop culture that scream out, literally and figuratively, about what the 'easy' way looks like. It puts in perspective just why the 'not easy' way may be worth it, after all. 

#ResistTheButton. You MUST resist that follow button. 

You will try, but you will fail. And that's okay. It's Not Easy.

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