In episode #14, we outline the vast differences between these two concepts. Most people believe that brands are the way to go but they do not understand there's a level higher than that. This new level ultimately impacts the individual. Just like Apple and how they have created a culture around what they release. It's more than just a product. They have built a tribe and that's how they impact their audience. The personality of the business integrates with the spirit of the audience. This is why mass movements are far more superior.  Mass movements can also be seen with books. Dallas has revolutionised the way books should be read and written. If you have a burning central idea that you want to push out onto the world, this is what you need. 

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