Storytelling is the heartbeat of product marketing — but in today’s AI-driven world, crafting impactful narratives is both an art and a science. In this episode of Behind the Brief, I sit down with Divya, a Senior GTM Marketing Manager at Compt, to explore:

• How to define clear and compelling B2B messaging
• The biggest misconceptions about storytelling in SaaS
• How AI tools are reshaping content creation — for better or worse
• Top marketing tools that save time and boost creativity
• How Divya navigated her biggest messaging challenge — and what you can learn from it to improve your PMM skills

Whether you're a seasoned marketer or just starting out, you'll walk away with actionable insights to elevate your storytelling and create content that resonates.

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