This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO.
 
Discussion topics include:
1. Back to the Basics - Importance of Deterministic Data
2. Importance of Metadata
3. Addressability Focused ID Graphs
4. AI and Identity

This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO. Discussion topics include: 1. Back to the Basics - Importance of Deterministic Data 2. Importance of Metadata 3. Addressability Focused ID Graphs 4. AI and Identity

This week we welcome back Fariba Zamaniyan, VP Data &amp; Analytics at TiVO.
 
Discussion topics include:
1. Back to the Basics - Importance of Deterministic Data
2. Importance of Metadata
3. Addressability Focused ID Graphs
4. AI and Identity

Master Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.

Want to understand marketing data on a deeper level? Tune into Deconstructing Data to learn from BDEX and outside experts on how to use first-party data, target your marketing, and make your advertising as effective as possible.

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Master Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.

Master Data: Deterministic Data, Metadata, ID Graphs & AI Identity with Fariba Zamaniyan, VP Data & Analytics at TiVO.