In this episode of Glow-Up Boss, host Veronique Monroe, an experienced product developer and celebrity spray tan artist, sits down with makeup artist, educator, and coach Lina Zuniga. Lina shares her journey from the corporate world to becoming a prominent figure in the beauty industry. The discussion covers the importance of professionalism, mindset, and leveraging social media to grow a successful beauty business. Lina also provides actionable advice for beauty professionals on how to optimize their business strategies, understand their target audience, and tweak their social media presence for better client engagement. Episode highlights include the significance of mindset in achieving business goals, specific strategies for setting and achieving yearly goals, and tips for an effective social media refresh. This insightful conversation is a must-listen for beauty entrepreneurs aiming to elevate their business and personal brand. HIGHLIGHTS: 00:00 The Importance of Professionalism in the Beauty Industry 00:36 Introduction to Glow Up Boss Podcast 01:43 Meet Lina Zuniga: Makeup Artist and Educator 02:21 Lina's Journey from Corporate to Makeup Industry 05:14 Launching a Product Line 07:56 The Role of Social Media in Business Growth 14:38 Understanding Your Client Avatar 20:33 The Power of Niching Down 30:12 Bridging the Gap in Business 30:33 Education and Expertise in Beauty Industry 32:45 Delivering Luxury Service 33:16 Perceived Value and Customer Journey 34:58 Importance of Professionalism 35:53 Balancing Social Media and Business 42:03 Mindset and Business Growth 56:26 Actionable Steps for Success 01:01:48 Final Thoughts and Gratitude

RESOURCES + LINKS:

Worksheet for this episode

Facebook Community

FOLLOW:

Veronique: https://www.instagram.com/veroniquemunro/

Infinity Sun: https://www.instagram.com/infinitysun/

Sprays for Strays: https://www.instagram.com/spraysforstrays/

Sunless Labs: https://www.instagram.com/sunlesslabs/

Infinity V Photos: https://www.instagram.com/infinityvphotos/

Lina Zuniga: https://linazunigamakeup.com/