In this episode, we’re joined by Pinterest expert Tony Hill, who shares insider tips on how bloggers can use Pinterest to drive traffic, boost revenue, and stay ahead of the ever-changing online landscape. Whether you’re new to Pinterest or looking to level up, Tony Hill’s insights in this rare interview are invaluable!

https://creativesonfirepodcast.com/episode171

Key Takeaways:

1. Why Pinterest is a Goldmine for Bloggers:
   • Pinterest offers higher ad RPMs compared to Google traffic, meaning you can earn more with less traffic.
   • The platform allows multiple opportunities for exposure compared to Google’s rigid rankings.
   • Pinterest appeals to users looking for inspiration and ideas, making it an ideal platform for bloggers in DIY, food, and lifestyle niches.
2. Practical Tips for Pinterest Success:
   • Understand the Platform: Spend time using Pinterest as a user to see trends, pin designs, and popular topics.
   • Create Inspiring Content: Focus on topics that inspire action—like recipes, home projects, or visual ideas.
   • Use Tools like Pinclicks: Tony’s tool helps identify trending keywords and top-performing pin designs in your niche.
3. Strategies for Bloggers Pivoting to Pinterest:
   • Consider adding Pinterest-specific content to your current blog rather than starting a new one.
   • Use a no-index strategy for posts targeted at Pinterest to protect your Google rankings.
   • Embrace AI for content creation, but focus on making visually engaging, actionable posts that resonate with Pinterest’s audience.
4. The Future of Pinterest:
   • Pinterest’s user base continues to grow, especially among younger audiences like Gen Z.
   • Its focus on inspiration and planning makes it a sustainable platform for bloggers looking to diversify traffic sources.

Links Mentioned in the Episode:

• Pinclicks: Analyze trending Pinterest keywords and top-performing pins to optimize your strategy.
• PINPOINT Traffic Course: Learn all the latest essentials for winning at Pinterest.
• Free Pinterest Tool: Get Tony’s free tool to see if your site or idea is a good fit for the platform.
• PinTalk: Listen in as Tony and Carly chat about the latest on Pinterest.
• Carly Campbell's Episode:  113 | How to Use Pinterest to Grow Your Online Business with Carly Campbell
• 2025 Content Planner for Content Creators
• Free Guide: Start Your Online Business Today

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