Kasra Dash and James Dooley tackle some of the most common SEO questions in a straight-talking Q&A format. They break down why “how long does it take to rank?” is the wrong question without context, explaining how competition, budget, backlink velocity, technical health and topical authority all influence timelines. They discuss whether building backlinks is “ethical”, how genuine outreach-led link acquisition differs from spammy Fiverr-style packages, and why links are still the biggest differentiator now that content is easier to scale with AI. Using a cleaning company as an example, they explain topical authority in practical terms: service pages, location pages and long-tail blogs all working together to show Google you’re a true specialist. Finally, they dive into Google Business Profiles, why for many local businesses they’re more valuable than a website, how reviews, photos and videos drive both rankings and conversions, and simple tactics to get more reviews and map visibility.