Storytelling is about painting a picture that people can see themselves in. It has to be relatable, and it needs to have a purpose. If your story has no point, you’re just wasting the listener’s time. Storytelling is about being vulnerable and building trust. If you’re listening to a story and you can relate to it, you feel like you can trust the storyteller even more. That is the power of storytelling and why you need to master it.

Join John Livesay as he talks to Mark Carpenter about how to tell an effective and relatable story. Mark Carpenter is a serial storyteller. He is also an author, speaker, and the owner of the Mindset Strategic Leadership. Learn why your story needs a point and an emotional reaction. Find out more about the trust hormone, oxytocin. Discover how you can paint a picture for people when telling stories. Master the art of storytelling today!

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