X Factor Level Up Your Mental Game

Master the Mindset of Champions


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As you dive into the new year, there’s one skill that can completely transform your life: controlling the controllables.

In this episode of The X Factor: Level Up Your Mental Game, host Brian Martin shares a powerful story about Olympic legend Michael Phelps. During the 200-meter butterfly final at the 2008 Beijing Olympics, Phelps’ goggles filled with water mid-race. Most would panic, but Phelps focused on what he could control—his preparation and stroke count. The result? A gold medal and a world record.

This mindset isn’t just for elite athletes—it’s for all of us. Brian breaks down how to focus on what truly matters using Brian Cain’s APE framework:

  • A – Attitude and Appearance
  • P – Positive Self-Talk, Presence, Process, and Perspective
  • E – Energy, Effort, and Emotions

Learn how to check in with yourself, stay grounded, and navigate life’s challenges with calm confidence. Whether it’s setting resolutions or tackling daily obstacles, mastering this skill will help you take control of your year—and your future.

Press play and take the first step toward leveling up your mental game in 2025.

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X Factor Level Up Your Mental GameBy Brian Martin