In this video, we dive deep into the Product Management Lifecycle (PML) – a cyclical, agile framework to build, launch, and sustain winning products. Based on the Product Focus model, we’ll cover all 6 stages: Innovation, Analysis, Development, Go-to-Market, In-Life, and End-of-Life. Learn how to boost revenue, reduce time-to-market, improve quality, and drive business growth while optimizing your product’s “Sales-Time” curve.

Whether you’re a product manager, startup founder, or aspiring leader, this step-by-step guide will equip you with best practices, checklists, tools (like Jira, Aha!, and Amplitude), real-world examples (from Spotify to Tesla), and agile tips to adapt to market changes.

Timestamps: 00:00 - Intro to PML & Why It Matters 02:15 - Stage 1: Innovation (Idea Generation) 05:30 - Stage 2: Analysis (Validation & Business Case) 08:45 - Stage 3: Development (Build & Test) 12:00 - Stage 4: Go-to-Market (Launch Prep) 15:20 - Stage 5: In-Life (Optimization & Updates) 18:40 - Stage 6: End-of-Life (Graceful Retirement) 21:55 - Key Purposes & Implementation Tips 24:30 - Q&A and Final Thoughts

If you’re ready to level up your product strategy, hit that like button, subscribe for more PM insights, and drop a comment: What’s your biggest PML challenge?

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