TikTok is currently the fifth largest social platform in the world, and certainly one of the fastest growing - especially amongst younger audiences. 

With TikTok’s exponential growth comes massive advertising opportunities. Statistics show that TikTok has more than 3.5 times the ad reach of X, with potential ad reach of almost 2 million users every month. 

To help marketers capitalize on this, we caught up with Fiona Bradley (Founder of FB Comms) on the Paid Media Lab podcast to get her insights on what makes TikTok advertising tick(tok), mastering UCG, and more. 

Timestamps:

0:00 - Coming up

0:13 - Intro

3:58 - Meta’s ‘No Ads’ subscription

6:38 - ‘AI enhanced’ Facebook ads

8:13 - Fiona’s approach to Black Friday

9:13 - What are TikTok Search Ads?

10:36 - What are GMV Max campaigns?

11:44 - The big opportunities for marketers

12:59 - Keyword targeting on TikTok

14:29 - How people search on TikTok

16:03 - Will TikTok Search overtake Google?

17:27 - Measurement & attribution in TikTok Search

18:43 - Common TikTok marketing mistakes

20:27 - Working with creators on TikTok

23:34 - Brand guideline advice for TikTok

26:34 - Does B2B / Lead Gen work on TikTok?

27:38 - Do YouTube Shorts work for B2B / Lead Gen?

28:53 - Key advice for marketers using TikTok

30:55 - Final thoughts & advice

Don't have time to watch? Get the written highlights from the session here: https://www.lunio.ai/blog/master-tiktok-ads

Follow Fiona on LinkedIn: https://www.linkedin.com/in/fiona-content-marketing/  

Subscribe to the Lunio YouTube channel to make sure you don't miss an episode of the paid media lab podcast - or find us wherever you get your podcasts:

Watch on YouTube: ‪https://youtu.be/jQcJERO-_DE

Get more free PPC tools, webinars, and resources at:

https://www.lunio.ai/resource-library