You've had this fantastic idea.

Excitement and enthusiasm abound.

What will you do with this world beater of an idea?

As time passes you answer all the questions you can think of and the idea becomes a vision. A vision of how the world will change because of your idea. How humankind will benefit from this tremendous discovery. And you're ready to go to the market, convinced of how well you will be received. After all, it's a no-brainer. You can smell all the piles of money as you lounge within them.