The power of your messaging as an online business owner can make or break you. In fact, we think this is the most overlooked aspect, crafting an effective, impactful message in the digital space. As social media platforms change, your strategies to sell online must also change in order to continue to grow your business. 

In today’s episode, we discuss how messaging as an online business owner has evolved over the years and how you must adapt to the changing digital landscape. We dive into the importance of creating content that resonates with your target audience and the impact of saturation in certain industries when it comes to your brand messaging. We share small tweaks you can make in your language and content to attract the right clients, convey your expertise and make sales. 

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