In this episode of the Victorian Small Business Network podcast, we explore the art of branding and marketing with industry experts.

Kosta Iatrou - Ikonic Brands (branding specialist),
Marie Alafaci - MarieAlafaci.com (marketing copywriter and author),
Xenia Buman - Mosaic Photographika (branding photographer) 

share actionable insights on creating a standout brand, crafting compelling content, and using photography to tell your unique business story. 

Highlights & Key Takeaways:
What is Branding? 0:56
Why Branding Matters 3:47
Brand Identity Framework 6:40
Content Marketing Essentials 9:12
What Events Will You Target? 11:07
What's Essential for Content Marketing 13:49
The Importance of the About Page 19:03
Brand Photography 29:00
What is Branding Photography 32:17
Collaboration with Web Designers 34:35
Practical Tips for Small Businesses 37:16

Visit The Website
Victorian Small Business Network (https://vsbn.com.au)

Podcast Members
Kosta Iatrou (https://ikonicbrands.com/)
Marie Alafaci (https://mariealafaci.com/)
Xenia Buman (https://mphotos.com/)

Join and support the community of active and passionate business owners by attending online or in-person events designed for connection. https://vsbn.com.au/events

Send us a message

🎙 Brought to You by the Victorian Small Business Network (VSBN)

Looking to grow your business and connect with like-minded entrepreneurs? VSBN is here to connect, share and grow with small business owners across Victoria. Proudly produced by VSBN — the network that brings passionate business owners together through relaxed networking events all over Victoria.

Ready to expand your network and take your business to the next level? 🌟

👉 Join us at our next event: vsbn.com.au

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