Cognism has been leading the way with a content-led marketing machine for the last few years, and VP of marketing Liam Bartholomew shares their secret sauce on how they think about influencer marketing.

In this episode, you’ll learn…

• The role of influencers in their wider GTM strategy
• How do they define and differentiate between SMEs and influencers
• What Cognism look for when working with influencers
• How to scale relationships
• The importance of making selected relationships formal
• How to entice influencers to be apart of your network
• How to start with no budget
• The opportunities in influencer marketing
• And how they are futureproofing their influencer programs