In this episode, we unpack key insights from a 2023 masterclass on LinkedIn content strategy, focusing on how founders, consultants, and creators can build high-trust personal brands that convert, without chasing vanity metrics.

We begin by rethinking the traditional approach to LinkedIn content. Most people aim for reach and virality, optimizing for likes instead of leads. The result? Surface-level posts that may go wide but rarely go deep. Instead, the real unlock lies in designing content for resonance—speaking directly to your ideal client’s pain points, aspirations, and decision-making psychology. This starts with building your “Perfect Follower Profile” – a single person who matches your ICP, holds budget authority, and would benefit the most from your insights. Every post, then, becomes a high-signal message to that one person, not a mass broadcast.

The episode also dives into what actually performs on LinkedIn for trust-building: personal stories, clear frameworks, and niche observations that show expertise without overselling. We explore how to sidestep the trap of regurgitated carousel posts or copy-paste templates, and instead invest in original thinking that positions you as a thought partner, not just a content machine. When done right, your feed becomes a client acquisition engine, not through virality, but through credibility.

We explore how this strategic lens reframes content creation, from a chore to a compounding asset. Whether you're selling services, recruiting talent, or raising capital, the right posts can draw in the right people. And the best part? You don’t need to post daily, just deliberately.

This is a must-listen for any founder or consultant using LinkedIn as a growth channel in 2025.

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