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Ep. 96 - This week, Chris is joined by marketing authority, Paul Sokol, to discuss the union of automation and messaging. Paul is a thought leader in Automated Experience Design, author, speaker, and promoter. Over the years, he has learned that the art of copywriting for automation requires a lot of attention to detail. Paul shares how to craft the right messaging for your customer journey along with many other automation gems intended for the experienced marketer.