Join host Paul Bresenden and guest Lauren McLeod on the Lean Marketing Podcast as they dive deep into the world of Account-Based Marketing (ABM). In this episode, Paul and Lauren guide you through the essentials of building a successful ABM strategy, including how to define your Total Addressable Market (TAM), create targeted account lists, and align your sales and marketing efforts for maximum impact. Get practical insights on relationship-building, defining KPIs, and tailoring your playbook for different verticals. Perfect for B2B marketers and sales teams aiming to boost efficiency and drive meaningful connections, this episode equips you with the tools to take your lean marketing strategies to the next level.